Instead of making individual changes in a live ad account, you’ll appreciate the benefits the editor offers that make your life easier, and the managing of accounts more efficient. Managing multiple campaigns directly in the Google Ads online interface can be challenging and clunky, and any changes made happen live. It comes with in-built features that make it easier and faster to make bulk changes – something you’ll value a lot if managing large accounts (or like me, you spend a good chunk of time everyday preparing elaborate coffee). The Google Ads Editor is a free desktop application for managing accounts, campaigns, ad groups, keywords etc etc all in one place.
Google Ads Editor Limitations and Drawbacks.Other Things to Consider When Using The Google Ads Editor.Can a Google Ads Account be Managed Offline?.What are the Benefits of Using the Google Ads Editor?.